Account-Based Marketing

When a cloud solutions provider in professional services recognized the need for legal firms to implement innovative business development strategies to create greater value and efficiency, they came to us for help communicating the benefits of CMOs pivoting from a reactive marketing approach to a predictive one driven by insights and smart collaboration. We wrote and designed a report exploring how a marketing approach that unifies people, process, and data can help modern law firms keep pace with rapidly changing client demands, market conditions, and new technologies.

When a manufacturing company’s industrial business unit wanted to develop a targeted campaign to drive awareness and adoption across three key business segments, we worked with subject-matter experts, utilized market research, conducted a competitive analysis, and leveraged existing product materials to develop an overarching content plan with ample flexibility to best serve our customer’s investment and ongoing marketing efforts.

A cloud software solutions provider in professional and financial services wanted to share success stories from satisfied customers. We produced an end-to-end suite of video content conveying a consistent message across all communications channels and customer segments.